#Praat air services full
#Praat air services tv

Last Monday’s Matildas’ game was a streaming record for 7Plus, not a major surprise considering the network still can’t air games for its crown jewel, the AFL, digitally until 2025.

#Praat air services tv

VOZ figures for the final week of July showed broadcast TV and BVOD reached 20.1 Australians, a significant portion of the population.

The BVOD figure jumped to 162,000 over the following seven days. Yet, the launch of VOZ isn’t a fix-all solution, BVOD figures still only add a fraction to total nightly audiences, with the total audience of A Farmer Wants A Wife’s finale, touted by Hopkins, only rising by 86,000, or 6.9 per cent. Hopkins says the show’s total reach was close to nine million across its run this year, while the show’s final episode aired to a ‘Total TV’ audience of 1.24 million. “ A Farmer Wants a Wife reached 58 per cent more Australians than the total number of Foxtel subscribers,” she says, with the pay TV’s paying customers including Binge and Kayo totaling 4.5 million in its most recent results.

#Praat air services full

“Reach” – meaning anyone who viewed at least one minute of a broadcast – tells the full story, according to Hopkins, adding this metric continues to show Seven “champions mass cultural events”. Warburton says both the UK and the US, where he has recently returned from, do not rely on such figures.

VOZ publishes a report of the previous night’s scheduling each afternoon, taking metro and regional broadcast audiences, combined with BVOD to offer a “Total TV” figure.īroadcast TV audiences have declined over the past decade, with overnight audiences proving to be an increasingly outdated way of measuring how audiences consume content daily. “We expected a number and every time we do it, the appetite for sports streaming in particular is quite extraordinary,” Warburton said.ĭespite its popularity, criticism has persisted over the majority of games remaining behind Optus Sport’s paywall, though Warburton points out that decision “wasn’t up to us”. In what is beginning to look like one of the steals of the century, Seven picked up 15 of the 64 matches in a free-to-air licensing arrangement for less than $5 million, according to a source with knowledge of the deal.

Seven only has matches to broadcast after making a deal with Optus Sport, the tournament’s official broadcast partner which reportedly paid FIFA $60 million for the honour. The network is hoping to repeat the feat when the Matildas take on Denmark in the round of 16 on Monday night. Last week’s do-or-die group stage game against Canada was viewed by an average audience of 2.46 million Australians, with a total audience reach of 4.71 million, making it Seven’s biggest broadcast of the year. The death of free-to-air television has been greatly exaggerated, according to Seven chief executive James Warburton and chief marketing and audience officer Melissa Hopkins, as record numbers of viewers flock to its coverage of the Matildas at the Women’s World Cup.